Rhea Landig, Executive Director of Species Alliance Before joining Species Alliance, Rhea was a former high profile media professional whose career spanned over twenty-five years as an editor, producer and spokesperson. After learning about the mass extinction crisis in 2006, Rhea began raising funds to produce the first full length feature documentary, Call of Life ~ Facing the Mass Extinction, along with the newly formed organization, Species Alliance, the first non profit dedicated to raising awareness about the current mass extinction crisis. Rhea officially joined the organization in 2010 as a board member and Director of Development. Now at the helm of the organization, Rhea and Species Alliance continue to share the mission to prevent extinction ~ to inform through various forms of media and outreach to ignite a new sense of community empowerment and purpose, in order to stimulate creative and effective changes in public policies and human behavior that will assure a healthy future for all life on earth.