Pete Carroll is the head coach of the Seattle Seahawks and founder of A Better LA a non-profit that unites local leaders from the private, non-profit, social service, faith-based, education and law enforcement sectors. By mobilizing the knowledge and skills from within a community to inspire its individuals to dream, work and play without fear, A Better LA believes it is possible to build a better Los Angeles, one community at a time.

Since then, thousands of people from all walks of life have completed a 32-hour training class contributed by The Pacific Institute. These courses teach skills that support individual and collective achievement of visions, goals and objectives. The special curriculum addresses issues related to gangs, drugs, self-esteem, isolation, depression and suicide, lack of motivation, and perceived inability to prepare for the future. 

Pete is also the author of Win Forever, a New York Times best-selling book that unveiled his philosophies about coaching and leadership. The paperback edition, including a new chapter recounting his first season in Seattle, was released in August 2011.

Brian Center is the Executive Director of A Better LA, a non-profit dedicated to empowering people who live and work in inner-cities to be the change they envision. A former business attorney, Mr. Center spent the past 10 years involved in a wide array of experiences in government and the non-profit arena, including participating in gang task forces with law enforcement; leading efforts to reform the juvenile justice system; acting as the point person on issues pertaining to ex-offenders re-entering society from jail; and spending thousands of hours in gang communities to learn from those who live with the impact of violence on a daily basis.

Alfred Lomas is a former gang member of the largest and most notorious gang in South-Central Los Angeles and a veteran of an elite U.S. Marine corps Infantry unit. Upon his Military discharge, Alfred later operated as a freelance hired gun protecting criminal assets and body guarding for some of Los Angeles top gang leaders and participated in many of L.A.s deadliest drug wars.  After a radical and life changing experience he received the Lord as his personal Savior he has dedicated his life to serving the Los Angeles community through humanitarian aid and violence reduction/prevention.  He got his start as the Director of the mobile food truck program at the Los Angeles Dream Center.  He has pioneered food distribution sites in rival Blood and Crip territories that are sworn enemies to his gang.T  hese efforts have helped bridge communities torn by multi generational hatred and violence.  He later created LA Gang Tours, a nonprofit creating jobs and provide opportunities for the residents of South Central, Los Angeles.